An Evolving Information Society with Pioneering
Spirit
Although Canada is a relatively young country, it
has a rich cultural make-up encompassing contributions from all
continents. A large part of the multi-faceted Canadian identity is
influenced by its n

atural riches. As the second largest country in the world
(the only nation larger in area being Russia), it contains mountain
ranges, the Great Lakes, and both Pacific and Atlantic Coasts.
Canada's myriad natural resources include the largest supply of
fresh water in the world, ancient forests, natural gas (Canada is
the world's third largest producer and the number one supplier for
the
USA), and various metals (Canada is
the world's leading producer of Uranium, accounting for about 1/3
of the world's output) and minerals.
Despite the expansive resources mentioned above, Canada's largest
export are, currently, highly-specialized, thoroughly-trained
professionals. From film, health, and telecommunications to the
internet, Canada has a worldwide reputation for academic excellence
that is reflected in its highly sought-after graduates and
professionals. In its most recent history, Canada has been a safe
haven and a host to immigrants and international students with
professional and personal potential in addition to invaluable
cultural contributions.
Canada's early history shows a strong European and Native cultures
influencing the first few centuries, from the British and French
coming into contact with the Aboriginal peoples to Americans
leaving their own states for the young nation that would eventually
become synonymous with tolerance and diversity.
The Transformation of a Country
from the December 2003 publication
Canada's Journey to an Information Society by
Statistics Canada
Over time the Canadian economy has been profoundly reshaped, from
one based almost exclusively on natural resources to one striding
with confidence into the knowledge-based era of technology and
innovation. Canadians have been transformed from ìhewers of wood
and drawers of water to a leading Information Society workforce.
While natural resources will always be important for Canada, much
has changed over the course of the last century. The country has a
new make-up and a new outlook for the future. How did this
happen?
From natural resources…
"Canada has come a long way from the economic
revolution sparked by the railway and the telegraph in the early
1800s" (Statistics Canada 2001)

From its beginnings the Canadian economy relied heavily on natural
resources. For generations the countryÃs prosperity was based on
harvesting the resources of the land and seas. This was the driving
force behind early settlement and development. Other important
milestones in the country's history, notably the completion of the
Canadian Pacific railway from east to west towards the end of the
19th century, were related chiefly to the movement of natural
resources and people.
The primary industries of agriculture, fishing, mining and forestry
made up the original foundations of CanadaÃs economy. Although a
far cry from their relative significance in the beginning of the
20th century, as recently as the early 1960s they still contributed
11% to the country's gross domestic product (
GDP). These four sectors now contribute only 5.8% to
GDP (2002). In parallel, the number of
Canadians working in primary industries represents a shrinking
slice of the labour force (from 34% in 1911, to 15% in 1951 and
only 4% in 1981). This transformation took place gradually, but
prepared the ground for the profound changes that were to come at
the sunset of the 20th century.
…through Manufacturing and Services…
In the early years of the 20th century, millions of
settlers arrived in the prairies to begin a new life. These ìwheat
kingsî intensified the existing agricultural tradition, but their
presence was also the lifeblood behind
the emergence of strong and growing manufacturing and
transportation sectors in the east. Supplies had to be shipped to
the prairies and other parts of the country in order to support the
thriving agricultural, forestry and mining industries. In turn,
these industries produced farm, forest and mineral products which
were shipped back to the cities for further processing or
consumption.
The export boom of the roaring twenties followed, as Americans,
British and other Europeans bought Canadian farm, forest and mining
products in large quantities. When demand for iron, wood and paper
began to decline, however, mines and mills began to close. The
effects were felt throughout the manufacturing and service sectors,
signaling the start of the Great Depression.
Post-
WWII construction and growth brought
the Canadian economy back to vibrancy. The 1950s and 1960s were
characterized by high employment and low inflation. Steady growth
in personal incomes financed an expanding social safety net,
including the Canada Pension Plan, generous unemployment insurance,
inexpensive post-secondary education and universal health care
(Statistics Canada 1999).
Of all the changes Canada's economy has undergone, the most
dramatic has been the rise of the services sector. This was
particularly the case for four large groups of services, namely
communications, transport and trade; government; finance, insurance
and real estate; and community, business and personal services. The
rise of the services sector began in the early 20th century, as the
first city dwellers lacking the skills and time to do tasks that
had been part of daily life on the farm created work for tailors,
shopkeepers, bakers, butchers and so on. By the end of
WWI, the services sector already employed
more people than primary industries and took over as lead
contributor to
GDP in the early
1920s.
But it was increasingly sophisticated services, rather than
personal services, that continued to fuel this transformation over
the next several decades. After
WWII,
economic boom and automation meant that workers left the factory
floors for occupations in service industries. As baby boomers
reached school-age, demand for education and teachers, and health
care and health care workers mounted. This was accompanied by
rapid growth in financial services and recreation. Business
services were also growing
remarkably and information and communications technologies (ICTs)
started to become more and more prevalent.
The services sector has been growing steadily and has dominated the
economy for some time; it now accounts for almost 70% of
GDP and 75% of employment (2002). As a
consequence, the relative importance of primary and secondary
industries has been declining (Statistics Canada 1999). This is not
to say that natural resources and manufacturing, particularly a
strong automotive sector, will not always be important in the
context of the Canadian economy. However, the chances that young
workers entering the labour force will find themselves employed in
natural resources or manufacturing are becoming smaller as time
goes by.
While the 1970s were difficult years everywhere, with oil-price
shocks, increasing prices and high unemployment pushing the economy
into stagflation, the 1980s brought about change, both in the
economy and in societal attitudes. Most importantly, the
beginnings of the Information Society
were revealed with the introduction of ICTs, particularly the
computer and the cell phone. These and many other ICTs found their
way into the lives of Canadians at home and at work. With the
arrival of the commercial Internet in the 1990s, the stage was
fully set. The movement took an enormous leap with the
ìirrational exuberanceî of the late 1990s which, despite the
eventual downturn, was accompanied by confidence, optimism,
creativity and an emphasis on training and skilled work. Through a
combination of revitalized and emerging industries, a dynamic
ICT sector (accounting for 8% of
GDP) surfaced including a strong
manufacturing component. Although much manufacturing activity
would shift to developing countries, as a trip to any retail
establishment will reveal, part of its evolution involved a
restructuring and compositional shift towards higher value-added
products and processes. Coupled with trade liberalization,
manufacturing generally took off until the recession of the early
1990s. By 1994, the manufacturing sector had recorded its strongest
growth in 15 years, a turnaround due in part to the surge in demand
for electrical and electronic products for computers and telecom
equipment part of the
ICT sector.
But these changes are only the tip of the iceberg. While
significant in their own right, they pale in comparison to the
underlying economic and societal transformations that occurred from
the moment ICTs were welcomed by Canadians governments, business
and consumers embraced connectedness with enthusiasm.
…to an Information Society.
Canada depends on its communications networks to
overcome geography and distance for the movement and management of
people, goods, services and ideas. Just as the Trans-Canada highway
connects all parts of the country, the information highway is
revolutionizing the way in which we live, work and play. Instead
of a highway built by cement and bridges, the information highway
uses a network of wires, cables and satellites to connect
computers, telephones and other technologies to overcome the
challenge of distance.
ICTs have permeated every sector of the economy; they have taken
down borders for trade and increased information traffic between
Canada and the rest of the world. To varying degrees, every sector
of the economy is adapting to ICTs in order to better deliver
services, conduct business, and share information. Many museums,
for instance, now use ICTs to showcase their collections, bringing
Canadian culture to the world via online catalogues of virtual art
work (Statistics Canada 2001).

Those industries supplying communications, such as
telecommunications services and
ICT
manufactures, are continuously innovating to improve the range and
quality of their products and services and are engaging in global
competition. Moreover, convergence has increasingly blurred the
distinctions between technologies and delivery of services.
Among their many applications, ICTs facilitate information sharing
and knowledge management, key elements of the Information Society.
We now view the transfer of information with a sense of speed and
increasing immediacy. Advances in ICTs also create challenges. For
example, digital technology allows consumers to download and record
music free of charge from the Internet, causing a growing dilemma
for the music industry. Many issues of a jurisdictional nature
remain to be sorted out.
Author William Atkinson (2001) argues that the key to a strong
economy today is to harness the most renewable and widely available
of all our resources ñ fresh thought. The flow of information
fosters growth, productivity and efficiency. Canada currently
boasts one of the most sophisticated communications networks in the
world. With 31 million people spread out over 10 million square
kilometers, it is fitting that Canada would be a world leader in
communications (Statistics Canada 1997).
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